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7 Big Things A Start-up Must Have To Sustain Success


5 min. read.

Disclosure: Our posts may contain affiliate links and ads. We may receive compensation for referring customers through these links and ads without any cost to you.

Take actionable steps for your start-up company to get off the ground.

1. Funding

Any business requires funding to get it set-up and run for long term. Investing money in a business is crucial to its growth and sustain success. Chris Guillebeau's "The $100 Start-Up" book gives valuable insight on how people from different backgrounds run a successful business from starting small with business ideas that worked. 

2. Core Products or Services 

Identifying the core products and services are key to knowing the kind of clients and customers you want to attract to your start-up business. Google Trends is one of the great tools on the internet to find out what people are looking for to buy or engage services in. Take time to research on how your start-up can provide value to your target audience. People buy what interests and resonates with them most of the time.

3. Digital Marketing

The active internet users worldwide are billions according to Statista. Take in the numbers for a moment, it is not millions, it is billions. Taking advantage of the internet with the right strategy will help a start-up reach its right audience globally.

4. Business Location

In the digital age today, depending on the nature of the start-up, people who work online have the freedom to choose where they want to work in any part of the world. What they basically need is a computer or a laptop, a good internet connection or a Wi-Fi and a comfortable place. If the start-up requires a physical space to operate, setting up in the right location is an important factor to operate a successful business.

5. Right Partner (for a Partnership Company or Corporation) 

For a start-up partnership, relationships can either make or break the business. Know the person you want to work with or bring in as a partner to your start-up business. Establish trust and set a clear outline of responsibilities. Make sure partners are on the same understanding in tasks delegation. Practice transparency in financial resources and funding. Prioritize business updates and financial reports regularly.

6. Hire the Right People

Skills, work experience and education are often the determining factors in hiring  job applicants. Understand that you are hiring a person, not just what is written in the resume. It is worth asking yourself some hiring questions like, "Do I like the character of this person?", "Will this person provide value to my business?", "How enthusiastic is this person to get hired for the position?". You might be surprised at the answers you get that will lead you to build the right team for your start-up.

7. Networking

Networking is a key to lead you to business owners who are successful. Be interested in their success and ask for advice on how they become successful. Make an effort to spend some time with like-minded, successful people. They have extended networks that may eventually become your network and be a valuable asset to the growth and expansion of your start-up company.

Blog by Bluepen Creative Studio Co.

Disclosure: Our posts may contain affiliate links and ads. We may receive compensation for referring customers through these links and ads without any cost to you. 

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